Advanced Poly Vinyl Alcohol (PVA) material absorbs water and sweat efficiently and remains active for hours |Natural evaporation provides a cooling sensation delivering comfort in warm environments |Rinse the EZ-COOL�towel prior to use and wrap around neck, head, or wipe down other pulse points for an exceptional cooling effect |Designed to be used over and over again; when it begins to dry out, simply rinse again |You may customize by cutting to size or to share |Machine or hand washable |Great storage container; store product in between uses to keep clean |Extended cooling lasts 1 to 7 days, depending upon ambient conditions |Cooling properties can be reactivated for the life of the product; May be used over and over again